Becoming an official supplier of the Vendée Globe is a fantastic opportunity for V and B to further affirm its purpose: promoting good times to be shared in a simple and responsible way. Whether through its vineyards in Bordeaux, its brasserie in Mayenne or the V and B Fest', a music festival that attracts over 130,000 people over three days, or flagship events such as the Vendée Globe, V and B is asserting its commitment to creating and developing unique moments of conviviality: "V and B is proud to have been chosen as Official Supplier of the Vendée Globe at the starting village in Les Sables d'Olonne. This will be an opportunity to share with visitors our passion and expertise, which have made the brand famous for over 30 years. We would like to thank the organisers for the trust they have placed in us," says the management of the V and B Group.
V and B, official bar of the Vendée Globe 2024!
Mayenne-based company V and B will be taking over the helm of the official bar of the Vendée Globe 2024. Three weeks before the start of the single-handed, non-stop, non-assisted round-the-world race on 10 November, the 30,000 m² village will open its doors to welcome more than 2 million enthusiasts, who will be able to enjoy the V and B bar, a convivial and festive space.
The company's public and BtoB areas will be key meeting points for lovers of sailing and adventure. Numerous events and concerts will be on offer throughout the three weeks that the village is open.
"The Vendée Globe village is firmly anchored in its territory, and contributes to making the event so popular. It's a pleasure to be working with V and B, a company based in the Pays de la Loire region, on our round-the-world race. Together, we're going to make this 10th edition a huge celebration for all the public", says Alain Leboeuf, President of the Vendée Département and President of the Vendée Globe.
V and B's commitment to the world of sailing is also reflected in its support for Maxime Sorel (IMOCA V and B - Monbana - Mayenne), the talented skipper who finished 10th in the 2020 Vendée Globe and who will be taking part in the 2024 Vendée Globe aboard a latest-generation IMOCA. Through this project, V and B is supporting the association Vaincre la Mucoviscidose, of which Maxime is the national godfather. With the brand, they are driven by the same adrenalin and the same pleasure of sharing great moments, whether on the world's oceans or in the 280 V and B establishments.
Join them in the race village for some unforgettable moments!
