U de Vendée is a group of more than 40 independent business leaders who wear the colors of the U cooperative. Their vision is to be close to their customers and employees, with the aim of creating a business with a human face that reflects who they are.
They promote sensible, responsible consumption, establish healthy relationships with producers and associations (sporting, cultural, charitable, etc.), speak up for the local area, and integrate new social, environmental and local requirements while respecting their values, which are also those of their customers. Thanks to them, they practice a different kind of commerce.
