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Vendée U shops, official suppliers to the Vendée Globe

The U shops in the Vendée region have been involved in local sport and culture for many years, and are giving new momentum to their sports sponsorship strategy by becoming an official supplier to the Vendée Globe 2024, thereby strengthening their local roots.

The Vendée U shops represent more than 40 independent entrepreneurs who proudly embody the values of the U cooperative. Their commitment is reflected in a vision centred on being close to their customers and employees, aiming for a human and authentic business that reflects their image. They encourage thoughtful and ethical consumption, forging strong links with local producers, representing the voices of the regions.

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